Digital marketing for small stores.

Digital marketing is demanding and with time it is becoming more advanced. Here we will know how a small store owner can apply digital marketing and open doors to the world of digital marketing.

These days having an online presence is essential. consumers go online and check nearby stores. it is vital to show your stores when they are looking for one. hence digital marketing is the key to success.

If you just started a business and don't know what digital marketing is? How to apply it to your store? What will be the ways? and you may have many questions. Don't worry we are here to tell you what exactly you need to do to start your journey in the world of digital marketing. here we go.

A step-by-step guide to start:

1. Target your audience.

2. Research Compitiotrs.

3. Build website.

4. Listing on google my Business.

5. Improve SEO.

6. Build social media presence.

7. Use PPC advertisement

8. Use youtube, and live videos to share about products.

9. Use top-ranking keywords.

10. E-commerce sites.

Target audience: You may think everyone in the world should purchase your products but let me tell you not everyone is your customer. Think about your potential customers, maybe Your business is a stationery shop so your target audience will be 80 % students other 20 will be working people. Your target customers will be young ladies around your parlor if you're running a ladies' parlor. Take your time to list out the type of audiences you can target.

Research competitors: Well initially every similar business is your competitor. List them in your competitor's list. Do observe how they are serving clients, who their clients are, and what kind of hashtags, and content they are using, in general, know everything about them and what they are doing for their marketing. Remember it's not for copy-paste but it is for the study you can always learn from your competitors and do better than them.

Build website: Many small store owners think the website is not for them it is for big businesses. But When you're doing online marketing and you expect more leads from online platforms you need a website. Build an attractive simple website.

Listing on google my Business: google my business is created for small local businesses so they can showcase their business on google. It is one of the best platforms to start and run advertisements. It is free to list don't forget to optimize your listing do check our blog on how to optimize google my business.

Improve SEO: SEO (Search engine optimization) is a type of digital marketing where the aim is to get traffic from free, organic, editorial or natural search results in search engines.

There are 2 types of SEO on-page & off-page. On-page is when work on the website and off-page is when you work outside the website like on social media, cinenten marketing, etc.

Build Social media presence: Social media like Instagram, Facebook, linkdine, wats app will be very helpful for your digital marketing. Have a profile on each social media, optimize your profile, build an audience, and share useful content. you can always share your product information on social media. Many people share videos in the form of reels on Instagram or on Facebook to grab the attention of an audience. you can always run paid on social media it is very beneficial and you will get quick engagement.

Use PPC advertisement: PPC ( Pay per Click) is a type of online advertising where you pay for each click on your ads. you can use Instagram, google PPC ads and there are a lot more. It also helps you to rank higher on google. Just need to pay a little.

Use youtube, and live videos to share about products: Live videos is the best way to interact with the audience. Youtube is growing and you should use this platform for your growth. Sharing videos of your stores, services, and new products is a great way to interact with the audience. you tube also run ads remember PPC ads you tube runs ads too. Instagram live Facebook live is also great you can try many ways so keep experimenting.

Use top-ranking keywords: Best keywords gives best results. It totally depends upon Your business which keywords to use for which social media or search engine. Need to do little keyword research. Make sure to add appropriate keywords according to your post type and social media type.

E-commerce: e-commerce sites like amazon, Flipkart Myntra, etc they help to sell products online. these platforms are very big so you can have a variety of audiences. Shopsy is the best to get a new e-commerce site. you can list your products on amazon or any other e-commerce site or you can have your site on shopsy.